Who Knew?

Guess I'm in demand. Who else here is a "Boomer Woman"?

White women age 45 to 64...are one of this year's most hotly contested voting blocs, evenly divided between Barack Obama and John McCain, and wide open to being pulled either way, according to a recent Associated Press-GfK Poll.

There are plenty of them, too, prompting both presidential campaigns to woo them vigorously. About one in six voters in the 2004 presidential election was a white woman in that age range, exit polls showed.

These are the Boomer Women — middle-aged children of the post-World War II generation. Many are veterans of balancing jobs with running households, and often acutely aware of their families' economic pressures because they write the checks, buy the groceries and fill the tank with gas.

They're feisty, used to demanding answers and making choices. With a worldwide economy that's lurching toward recession, they're demanding that the presidential candidates show them concrete solutions to the financial crisis and other problems.
...
Women of this generation "are a little more savvy, 'Hey, bad things can happen, people can get sick, people can get laid off, and it doesn't hurt my macho to admit that,'" ...said Frederick Lynch, a government professor at California's Claremont McKenna College who is researching a book on baby boomers.

My macho?

Ummm, YeahhhhNo...whatever...